Solomon Reich » UX Design

UX Design

User Experience is everywhere. I’ve been doing UX for years, just without realizing what it was that I was doing and the significance of it.

I began my real UX journey in late June 2015, at General Assembly Melbourne. The User Experience Design Immersive (UXDI) course I completed ran for 10 weeks and saw me finish five UX projects, detailed on this site. While the focus was obviously on UX, I also learned a lot about Information Architecture.

UX (and IA) Skills

Some of the major UX and IA techniques I learned include:

  • User Research
  • User Flows
  • Creating Personas
  • Journey Mapping
  • Remote Surveys
  • Interviewing Users
  • Wireframing
  • Prototyping
  • Axure RP Software
  • Interaction Design
  • User Interface Design
  • User Testing
  • Search Engine Optimisation
  • Site Auditing
  • Sitemaps
  • Card Sorting
  • Report Writing
  • Presentations

My UX Projects

*: denotes new skill use on project

1. Melbourne Bike Share

Introductory project starting June 29, 2015 and running for one week.

The main objective of this project was to learn basic UX methods and improve on an existing design. In my case, the design was Melbourne Bike Share’s kiosks; the other option some of my colleagues did was on the Myki kiosks.

(For you non-locals, Myki is a smartcard ticketing system for trains, trams and buses in Melbourne and surrounds.)

Skills learned/used:

  • User Research (Field Interviews)
  • Card Sorting (Affinity Diagramming)
  • User Flows
  • Storyboarding
  • Prototyping (Paper)
  • Usability Testing (A/B Testing)
  • Presentation

 

2. Myer Microsite

Solo project starting July 6, 2015 and running for two weeks.

The goal of this project was to learn intermediate-level prototyping software and skills. Out of three websites, I worked on designing a Myer Microsite focused specifically on home furnishings.

Skills learned/used:

  • *Competitive Analysis
  • *Designing for a Persona (Pre-built)
  • User Flows
  • *Journey Mapping
  • *Sitemaps
  • *Web Design
  • *Wireframes (Annotated, using myBalsamiq software)
  • *Prototyping (Clickable)
  • Usability Testing (three rounds)
  • *Report Writing
  • Presentation

3. Instagram Print

Group project starting July 20, 2015 and running for two weeks.

This was the first complex project of the course, between it being group work the entire time and there being a correspondingly higher number of tasks to complete. The objective for my group was to design an app that could facilitate users purchasing and collecting printed photos from Instagram. I was the Tech Lead on the project.

Skills learned/used:

  • *Project Management
  • Competitive Analysis
  • *User Research (Remote Surveys, Face-to-face Interviews)
  • *Persona Creation
  • Journey Mapping
  • Task Flows
  • *Mobile (Tablet) Design
  • Wireframes (Annotated)
  • *Prototyping (Paper, Functional using Axure RP software)
  • Usability Testing (All Prototypes)
  • Report Writing
  • Presentation

This project is currently in a more detailed format on this site.

4. Responsive Myer Microsite

Solo project starting August 3, 2015 and running for two weeks.

The objective of this project was to expand on the previous work from Project 2 by redesigning that website in a responsive format – which means it can be comfortably viewed on most devices, i.e. desktop/tablet/smartphone.

Skills learned/used:

  • Designing for a Persona (Pre-built)
  • User Flows
  • Journey Mapping
  • Wireframes (Annotated)
  • *Mobile (Smartphone) Design
  • Prototyping (Paper, Functional using Axure RP software)
  • Usability Testing (All Prototypes, A/B Testing)
  • Report Writing
  • Presentation

5. YWCA Victoria Digital Redesign

Group project for a real-world client starting August 17, 2015 and running for three weeks.

The CEO of YWCA Victoria engaged my UX team to redesign their website to better align with their new branding goals. I was the IA Lead on the project.

Skills learned/used:

  • *Stakeholder Meetings
  • Project Management
  • Competitive Analysis
  • User Research (Remote Surveys, Face-to-face Interviews)
  • Persona Creation
  • User Flows
  • Journey Mapping
  • *Site Analytics Assessment
  • *Site Auditing (Including SEO)
  • *Layout Navigation Testing (Remotely using Treejack software)
  • *Sitemaps (Detailed for current site and recommended version)
  • Prototyping (Paper, Functional using Axure RP software)
  • Usability Testing (All Prototypes)
  • Report Writing
  • Presentation

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